Clients Try To Manipulate 'Unpredictable' Viral Buzz (AdWeek.com)

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AdWeek.com - When "Dove Evolution" was uploaded to YouTube last October by Ogilvy & Mather in Toronto, it took off like wildfire, drawing over 2.5 million views for Dove and several imitations. It was an instant viral hit that mixed creative firepower and Internet serendipity.

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