Social media working wizardry on movies

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“Oz the Great and Powerful” raked in more than $80 million in its opening weekend. But the future of the film -- as a 2013 blockbuster or another flick that fades at the box office, could hinge on 140-character critiques posted on social media websites by thousands of viewers. Movie industry analysts say social media reaction accelerates and magnifies trends that make some films big hits and ...

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