How to Take Your PR Pitches to the Next Level (Mashable)

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Mashable - This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Often the most visible element of public relations, media relations is a tried-and-true tactic that can influence opinion, change behaviors, and generate new leads and sales. PR people have always built relationships with relevant journalists to pitch stories about clients. And as bloggersâ

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